ABOUT
404 NOIR - WHAT’S WITH THE NAME?
“No one will protect what they don’t care about; and no one will care about what they have never experienced”
404 Noir embodies a unique intersection of mystery and luxury, symbolised in a name that plays on the "404 page not found" internet error code, for experiences not found elsewhere. "Noir" reflects French savoir-faire, black signifying exclusivity, elegance and the allure of the unknown.
Together, "404 Noir" represents a commitment to consulting on the creation and crafting of unparalleled journeys that resonate with individual desires, curiosity, and a connection to the deep-rooted expeditionary spirit of European culture.
It's not just about destinations but crafting unforgettable, bespoke experiences that are unfindable through conventional means.
With 404 Noir, the journey and destination are about the seamless fusion of luxury and respect for our shared world, offering the ultimate in risk managed and sustainable sophistication.
THE CURATORS
A family-owned business founded by Danya Schwertfeger and Roger Hyde, whose unconventional backgrounds have shaped 404 Noir.
Roger Hyde
"Crafting eco-luxury journeys for the elite, inspired by haute couture's bespoke creativity, we redefine travel as a statement of elegance and sustainability."
His background in adventure, conservation, travel and meditation, has led him to leadership roles in global initiatives centred around wellness, disaster response, and travel risk management for ultra-high-net-worth individuals. For over a decade, he has blazed a trail as a pioneer in designing, leading and delivering truly unique and intricate experiences for individuals, families and ruling royal families from North America, Europe, the Middle East, Russia and Asia. His expertise has been acknowledged by luxury travel magazine Conde Nast Traveler, naming him a Top Travel Specialist in recent years.
Danya Schwertfeger
”I aimed to redefine the concept of connection through travel experiences,
truly making each journey a statement of discovery and engagement.”
Shaped by an international upbringing, has a natural passion for exploration and cultural immersion. His life work of filmmaking, art directing and love for travel and extreme adventures have taken him across all 7 continents earning him prestigious accolades in the world of adventure filmmaking. He has embraced diverse projects, from documenting environmental challenges in Sumatra, ski-touring in Lebanon, exploring remote islands off the coast of Antarctica, free-diving amongst majestic humpback whales in the South Pacific, to sailing under the northern lights in Arctic Scandinavia.
Ane Eline Sørensen,
Is an expert in design+systems thinking and location branding, spearheads 404 Noir's commitment to fostering genuinely regenerative and responsible impacts on visited destinations as our Destination Steward. Renowned for community-based development in luxury travel, she consults on impact strategy with conservation groups, teaches sustainability design at Linnaeus University, and boasts 30 years of creative leadership. Her portfolio spans multimillion-dollar projects for commercial clients, cultural destination designs in Canada and Norway, health food restaurant rebranding in Portugal, large-scale food distribution systems in Canada, and diverse hospitality services in the global south. Eline holds multiple degrees and a danish origin, embodying global expertise through her extensive work, travel, and living experiences.
404 Noir is the natural culmination of the diverse skills and unusual experience of Danya, Roger and our extended team of subject matter experts.